Fundraising Insights & Stories

Fresh takes every week. Insights, strategies, and stories from the fundraising frontlines, written by fundraisers, for fundraisers.

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Microsoft gave 100,000 people AI. The work did not change.

Microsoft gave 100,000 people AI. The work did not change.

Microsoft gave 100,000 people AI. The work did not change.Craig Linton
Published on: 09/24/2026

Microsoft gave 100,000 staff AI and the work did not change. What its 100+ AI projects teach charities: fix the process first, start with managers.

AI for charitiesAI transformationMicrosoft Copilotcharity fundraisingprocess improvementchange management
The AI model is the cheap part

The AI model is the cheap part

The AI model is the cheap partCraig Linton
Published on: 09/17/2026

Nine lines on AI for charities, borrowed from an engineer. Why the AI tool is the cheap part, and the process, rules, checks and people around it are where the value sits.

AIAI for charitiesstrategy
A free toolkit to build your supporter experience promise, manifesto and behaviours

A free toolkit to build your supporter experience promise, manifesto and behaviours

A free toolkit to build your supporter experience promise, manifesto and behavioursCraig Linton
Published on: 05/21/2026

Free guide and resources to help you create a supporter experience manifesto and the behaviours to support it in your charity.

Supporter Experience
Why The Way We Think About Fundraising Data is Dead Wrong

Why The Way We Think About Fundraising Data is Dead Wrong

Why The Way We Think About Fundraising Data is Dead WrongCraig Linton
Published on: 02/03/2026

Stop blaming tech for data woes. It’s a culture problem. Join us to reimagine fundraising’s future.

Relationship FundraisingFundraising Data StrategyCharity CRMData CultureNon-profit InnovationDigital TransformationSupporter ExperienceGDPR for CharitiesDonor RetentionData SilosFundraising AIOpen APIsCharity TechInsight AutomationSupporter Journeys

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