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Free tools you can use right now
Built by fundraisers, for fundraisers. No software to install. No cost. Just open and use.
The Gratitude Machine
What it is: A custom GPT trained to help you write warmer, more human thank-you messages — faster.
Why it matters: Supporter retention starts with the moment someone feels genuinely valued. This helps you get there, consistently.
Donor Wow Designer
What it is: An interactive app that helps you design standout moments across your supporter journey.
Why it matters: Retention is engineered, not accidental. This tool helps you identify and plan the moments that make supporters feel extraordinary.
Regular Giving ROI Calculator
What it is: A free calculator that reveals whether your regular giving campaigns are actually paying off — and by how much.
Why it matters: Most charities don't know their true ROI on regular giving. Now you will. No spreadsheet required.
Frameworks built from real experience
Practical guides you can read, adapt, and make your own. No theory for theory's sake. Everything here has been tested with our charity clients and own fundraising experience.
The Gratitude Blueprint
What it is: A complete resource page all about thanking and gratitude. Videos, links and tools for building a thank-you system that actually drives retention — from first gift to long-term loyalty.
Why it matters: Most charities thank donors. Very few make them feel thanked. This blueprint closes the gap.
Gift Aid Audit Trail Planner
What it is: A guide that helps you get Gift Aid right, and keep it right, with a clear audit trail approach.
Why it matters: Gift Aid compliance can be a nightmare! This guide makes sure you’ve got everything in place you’d need to pass a HMRC audit.
Guide to Creating a Data First Culture
What it is: A practical guide to building the internal culture that transforms how your charity uses data.
Why it matters: 90% of charities collect data. Only 5–6% use it to make decisions. This guide is for the gap between those numbers.
Building the Case for Fundraising Investment
What it is: A framework to help you argue for the budget, headcount, or tools your fundraising programme needs.
Why it matters: When leadership asks "why should we invest more in fundraising?", this guide gives you the language, evidence, and structure to answer confidently.
STRATEGY
The battle for Fundraising's Soul
Step-by-step guides for successful fundraising campaigns
DIGITAL
Using AI-generated Content For Fundraising
Does using AI-generated content for fundraising actually appeals or not?
STRATEGY
How We Created The Free Responsible AI Guid
This post is about how we created the free responsible AI guide
Go further with free video learning
Our YouTube channel is home to full webinar recordings, expert interviews, and practical how-to videos. All free and based on our work with numerous charities.
Fresh thinking for fundraisers
Every week, we share ideas, research, and perspectives on what's shaping fundraising. No hype. No spin. Just useful.
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