You care deeply about your supporters. We help you show it — at scale.

The Thread Fundraising Platform helps you thank faster, personalise better, and stay connected, without adding to your workload.

Build journeys that make every supporter feel seen, valued, and inspired to give again.

Our approach has helped UK charities double second gifts and increase first-year F2F retention from 48% → 67%.

You want to give every supporter the care they deserve, but there’s just too much to do.

Between events, appeals, and admin, there’s never enough time to give every supporter the thank-you or update they deserve.

Messages sit in drafts. Good intentions get buried under to-do lists. And even though you know better experiences mean better giving, you simply can’t do it all.

A simpler way to deliver the care you wish every supporter could feel.

Thread Fundraising helps you turn good intentions into beautiful supporter experiences — automatically.

Pre-built journeys, integrated messaging, and guided setup mean you can nurture relationships without the late nights or endless admin.

It’s not about replacing your personal touch — it’s about freeing you to use it where it matters most.

Multi-channel journeys

Thank, welcome, and update supporters across email, SMS, WhatsApp, and phone.

Smart automations

Connect your JustGiving, MuchLoved, or Fundraise Up data so no supporter is left behind.

Pre-built templates

From welcomes to second gifts, adapt proven templates in minutes.

We make it easy to create supporter journeys you’re proud of.

Book your free audit

We’ll review your current supporter experience and find where journeys break down.

See your demo

We’ll show how Thread can personalise, automate, and simplify your stewardship.

Launch with confidence

Start sending heartfelt, high-impact journeys — without extra hours in your week.

Real results. Real relationships.

Charities using Thread’s ‘great at gratitude’ approach have transformed their supporter relationships, and their results:

  • Quadrupled income in 4 years at Day One Trauma Support

  • Improved first-year regular giver retention from 48% → 68%

  • Doubled second gifts with a UK sight-loss charity

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Projects we're working on right now

Lead generation for a charity working with refugees and people seeking asylum. We’ve created interactive campaigns with personalised comms that has delivered new donors for under £50 CPA.

SMS and WhatsApp bots for a cancer charity to answer questions from supporters about a current campaign. Excellent open and engagement rates to deepen relationships.

Justgiving integration to speed up thanking, recognise milestones i..e 50% raised or reaching target, and helping the fundraising team deliver a better experience.

An London Marathon Chatbot to help the events team automatically answer common questions and queries. Freeing them up to do stronger stewardship.

Everything you need to care deeply and deliver easily.

Thread brings together technology, templates, and human guidance so you can design better journeys without starting from scratch.

  • Thread Fundraising Platform access

  • Pre-built supporter journey templates

  • Interactive automation builder - tell what you want and it will build it for you

  • Integrations with fundraising tools you already use

  • Bespoke landing pages for petitions, surveys and quizzes

  • Onboarding and training from the Thread team

  • Ongoing optimisation and insight support

  • 30-day satisfaction guarantee

Pricing that fits your needs.

Because every charity’s setup is unique, pricing is bespoke. You’ll pay a one-off setup fee to get your platform configured exactly right, followed by a monthly subscription that scales with your usage. Prefer flexibility? Choose our pay-as-you-go option. And if you’re already paying for multiple tools, we’ll match, or beat, your combined cost.

Your questions, answered.

Is this just another piece of tech?

No. It’s part of Thread’s wider approach to supporter-first fundraising. You’ll always have our team’s guidance behind the platform.

Can it work with our existing systems?

Yes. We integrate with JustGiving, Fundraise Up, MuchLoved, and most major CRMs. If it has an API we can connect it! If it doesn’t, we’ve got some workarounds too.

We don’t have time to learn a new tool.

That’s exactly why we built Thread — setup and templates mean you’re live quickly.

What if AI or automation feels impersonal?

We help you use automation to enhance your human touch, never replace it.

How do we get started?

Book your free audit and demo, and we’ll tailor everything to your current setup.

Give your supporters the experience they deserve — without working nights to do it

Let Thread help you design heartfelt, seamless journeys that raise more and build loyalty for years to come.

Book your free demo

Stitching supporter-first fundraising into every campaign. Expert people, proven blueprints, and smart tech to grow income and wow donors.

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