Supporter Experience That Inspires Loyalty
Turn one-off supporters into lifelong advocates
Most charities don’t have a supporter experience problem — they have a capacity problem. You know what good looks like, but time and tools hold you back.
That’s where we come in.
At Thread, we mentor your team, co-create supporter journeys, and give you the tools to deliver extraordinary experiences on an on-going basis.
- Award-winning insight team
- Global CRM experience
- Exclusive access to BINGO planning tool
Why Thread
World-Leading Expertise
Our team includes some of the best supporter experience experts in the world — author of Donors for Life: A Practitioner’s Guide to Relationship Fundraising, global speakers on supporter loyalty, and co-creators of the annual “WOW Workshop” with our friends at Bright Spot Fundraising.
Proven Platform
We built the Thread Fundraising Platform — the world’s first AI-powered, integrated supporter journey and experience system, designed specifically for charities.
Real Results
Our work has helped organisations increase retention, double second-gift rates, and grow income year-on-year — all by putting the supporter first.
What we hear from fundraisers
You’re thanking supporters, sending updates, and sharing impact stories — yet too many never give again. It’s not from lack of care, it’s lack of clarity, capacity, and joined-up tools.
When your supporter journeys live across spreadsheets, inboxes, and well-meaning to-do lists, good intentions rarely become great experiences.
And every missed thank-you, delayed update, or inconsistent journey is another supporter quietly drifting away.
The Thread approach
We believe great fundraising begins with great supporter experiences.
That’s why we combine mentorship, technology, and proven frameworks to help you design and deliver journeys that delight supporters and deliver results.
You bring your cause and your supporters. We bring the insight, structure, and systems to make every touchpoint meaningful.
Three ways we can help
Map & Diagnose
We analyse and audit your supporter touchpoints, from first gift to long-term loyalty, to uncover what’s working and where gaps cost you connection.
Design & Build
Together, we craft complete supporter journeys, messaging, timing, channels, and configure it within the Thread Fundraising Platform for consistency and automation.
Mentor & Measure
We train and coach your team to embed supporter-first thinking and track real impact: retention, second gifts, and supporter satisfaction.
We’ve helped charities of every size grow income and retention by improving supporter experience.
From mapping journeys for new regular givers to designing legacy engagement series, our tools and training consistently deliver loyalty that lasts.
What we can offer
Supporter Experience Audits
Looks at everything from your donation page to your thanking processes. Our audits uncover practical ways to improve your supporter experience.
Supporter Experience Strategy
Our proven five step process help you set a roadmap for supporter experience excellence. We can help you create a vision, a manifesto and the practical projects you need to be great at supporter care.
Support Journey Mapping
Every moment and donor interaction matters. We help you map existing supporter journeys and help you create new ones that ‘wow’ your supporters.
Creating ‘Wow’ Moments
We not only help you create compelling supporter journeys, but we’ll help you create amazing content that helps retain your donors.
Supporter Journey Platform
Our journey and email platform is designed to help you. Landing pages, email automations, AI-powered insights, tailored copy and much more in one platform.
Training & Mentoring
We provide training and coaching to help you and your team become brilliant at supporter care and experience.
Frequently asked questions
Do we need to use the Thread Platform?
No. We can help design journeys for any CRM or system. The platform simply makes it easier to deliver and measure them.
How quickly will we see results?
Most partners see measurable improvements in retention and response rates within 3–6 months.
Can you train our whole team?
Yes. We deliver in-person and virtual sessions tailored for fundraisers, supporter care, and leadership teams.
What makes this different from other journey workshops?
Our work goes beyond ideas. We build your journeys into practical, automated systems that actually run.
Is this suitable for small charities?
Absolutely. We scale the approach to your capacity and resources. Impact doesn’t require a big team or budget.
Ready to create experiences your supporters will never forget?
Let’s design journeys that deepen relationships — and grow income for years to come.
Never miss an insight
Get our latest fundraising strategies, case studies, and industry insights delivered straight to your inbox.
Stitching supporter-first fundraising into every campaign. Expert people, proven blueprints, and smart tech to grow income and wow donors.
© 2025 Thread Fundraising. All rights reserved.