Fundraising Insights & Stories

Fresh takes every week. Insights, strategies, and stories from the fundraising frontlines, written by fundraisers, for fundraisers.

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Using AI to Improve the Supporter Experience

Using AI to Improve the Supporter Experience

Using AI to Improve the Supporter ExperienceCraig Linton
Published on: 05/28/2026

Free resources and guides for people who attended our session at the Chartered Institute of Fundraising National Convention include: - our support experience toolkit - SMS and WhatsApp messaging guide - responsible use of AI

Digital Supporter Experience
A free toolkit to build your supporter experience promise, manifesto and behaviours

A free toolkit to build your supporter experience promise, manifesto and behaviours

A free toolkit to build your supporter experience promise, manifesto and behavioursCraig Linton
Published on: 05/21/2026

Free guide and resources to help you create a supporter experience manifesto and the behaviours to support it in your charity.

StrategySupporter Experience
How Prostate Cancer Research turned supporter insight into a working AI tool

How Prostate Cancer Research turned supporter insight into a working AI tool

How Prostate Cancer Research turned supporter insight into a working AI toolCraig Linton
Published on: 04/24/2026

Prostate Cancer Research used supporter insight to build AI personas, boosting engagement, income, and personalised fundraising at scale.

Digital Supporter Experience
SMS and WhatsApp for charity fundraising: what actually works

SMS and WhatsApp for charity fundraising: what actually works

SMS and WhatsApp for charity fundraising: what actually worksCraig Linton
Published on: 04/16/2026

Most charities use SMS and WhatsApp wrong. Here's how to use them to improve supporter journeys, boost event fundraising, and retain more donors — plus a free guide.

Digital SMS & WhatsApp

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