Turn Fundraising Data Into Actionable Insight
From dashboards to AI automation, we help you uncover the stories your data is already telling — and turn them into better decisions, stronger supporter journeys, and sustainable income growth.
- Award-winning insight team
- Global CRM experience
- Exclusive access to BINGO planning tool
The problem
Your CRM is full of data — but not insight.
You’re exporting spreadsheets, wrestling with inconsistent reports, and spending more time cleaning data than using it.
You have multiple systems and platforms, but none of them ‘talk’ to each other. And let’s not even mention the Excel spreadsheets everyone secretly uses…
Meanwhile, leadership wants “better insight,” but the path from numbers to action isn’t clear.
Without a joined-up view of your fundraising data, you risk investing blindly and missing what really drives supporter loyalty.
How Thread Fundraising can help
At Thread Fundraising, we act as your data mentor and delivery partner, helping your team connect, interpret, and act on supporter insight.
We’ve built dashboards, connected systems, built smart automation, propensity models, and investment cases for some of the UK’s most forward-thinking charities, giving fundraisers the clarity they need to make confident, data-led decisions.
Our award-winning team has global experience in fundraising CRMs, analytics, and research, and we partner with Technology for Good to offer exclusive access to BINGO, the world-leading budgeting and planning tool for charities.
Three Ways we can help
Discovery Audit
We review your data landscape, systems, processes, and goals, and identify opportunities for quick wins and long-term insight.
Connect & Create
We link multiple data sources, build interactive dashboards, and implement automations that save time and reduce manual reporting and processing.
Empower
We train and mentor your team to interpret insights, run smarter campaigns, and maintain clarity long after our project ends.
What we can offer
Data & Insight Review
A clear picture of what’s working, what’s missing, and where to focus
Custom Dashboards & Reporting
Bespoke Power BI or Google Data Studio dashboards, accessible to your whole tea
Process & CRM Review
Streamline how data flows across your fundraising systems
Supporter Insight Analysis
Deep-dive segmentation, retention, and value modelling
AI & Automation Setup
Intelligent workflows using tools like n8n, Make.com, and Zapier
Training & Mentoring
Hands-on sessions to embed a data-driven culture
We have packages of support at affordable prices for every charity.
Why Thread?
Dream outcome
Sustainable income growth and stronger supporter loyalty
Likelihood of success
Seasoned team with 100+ years’ combined experience and a track record across sectors
Time delay reduced
Quick wins mapped in the first 30–60 days; investment case within the first quarter
Effort minimised
We do the heavy lifting, mentor your leaders, and protect your team’s focus
Proof & Social Credibility
We’ve partnered with the likes of Amnesty International, Prostate Cancer Research, and Leeds Hospitals Charity to build investment cases, retention reports, and dashboards that make decision-making simple.
"BINGO has completely transformed how we approach budgeting and fundraising planning at Amnesty. What used to take weeks of back-and-forth with Excel is now done in a fraction of the time. The intuitive design, powerful analytics, and ability to model different investment scenarios have given our teams across 20 countries the insight and confidence to make better decisions, faster. We've saved hundreds of hours and identified new opportunities that would have been missed in the old system. BINGO doesn't just save time - it helps us raise more money and focus on what matters most: making an impact."
Helen West
Senior Manager • Amnesty International
Frequently asked questions
Do we need specialist data staff?
No — we tailor every project to your current skills and capacity, mentoring your team as we go.
How quickly will we see results?
Within weeks. Many clients get live dashboards or time-saving automations in their first month.
What if our systems are messy?
That’s exactly where we help — from CRM audits to process mapping and clean-up strategies.
Can you integrate multiple systems?
Yes. We regularly connect CRMs, donation platforms, email tools, and finance systems.
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