About Thread Fundraising

We're a team of passionate fundraising professionals dedicated to helping organisations build stronger relationships with their supporters and achieve sustainable growth.

Partnerships & awards

Our collaborative approach and industry recognition

Case studies

Real results from real organisations we've helped succeed

Generous with Purpose

We believe in the power of giving and approach every project with genuine care for your mission and impact.

Expertly Curious

We never stop learning and questioning, always seeking better ways to connect supporters with causes they love.

Generous with Purpose

Every strategy we develop puts supporter experience at the center, creating lasting relationships that drive results.

Meet Our Team

Amy Oberholzer

Amy Oberholzer

Senior Fundraising Consultant

15+ years experience

A fundraising and marketing consultant with over 15 years' experience delivering results across the non-profit and commercial sectors. From scaling regular giving and legacy income to leading major change programmes, shaping strategy and designing supporter journeys, Amy blends creativity with data-driven thinking to unlock sustainable income growth.

Specialities

Regular Giving Legacy Income Strategic Planning Team Leadership

Key Achievements

  • Scaled regular giving programmes
  • Increased legacy income through targeted campaigns
  • Led major organisational change initiatives
  • Designed data-driven supporter journeys
Craig Linton

Craig Linton

Co-Founder & Senior Consultant

25+ years experience

Co-founded Thread Fundraising, an agency that puts supporters at the heart of fundraising, backed with creative AI solutions. He has 25 years of fundraising experience, including senior roles at organisations like Sue Ryder and Amnesty International.

Specialties

Relationship Fundraising Strategic Planning Income Growth Leadership

Key Achievements

  • Co-author of 'Donors for Life'
  • Grew income 4-fold in under 3 years at Day One Trauma Support
  • 80% of clients extend contracts
  • Member of Critical Fundraising Network at Rogare
Daniel To

Daniel To

Data & Technology Strategist

20+ years experience

A fundraising strategist with over 20 years of experience driving growth through data, technology, and innovation. He specialises in advanced data analytics, CRM migration, and digital transformation for the non-profit sector.

Specialties

Data Analytics CRM Migration Digital Transformation AI-Powered Solutions

Key Achievements

  • Regional Fundraising Manager at Amnesty International
  • Raised over £7m for Greenpeace Taiwan in 3 years
  • Founder of BINGO AI-powered budget planning platform
Emily Petty

Emily Petty

Leadership Development Coach

15+ years experience

A coach, trainer and facilitator who works with leaders and teams to build confidence, leadership skills and improve ways of working. She has supported over 60 leaders in her career development and leadership development programmes.

Specialties

Leadership Development Team Building Career Coaching Strategic Planning

Key Achievements

  • Supported 60+ leaders in development programmes
  • Associate trainer for NCVO
  • 4.9/5 rating as trainer
  • Led large teams through strategic change
Emma Scullion

Emma Scullion

Fundraising Strategist & Coach

30+ years experience

A fundraiser, strategist and coach with nearly 30 years' experience helping charities build lasting supporter relationships and raise more money. She's led programmes and teams at global NGOs like ActionAid and supported grassroots start-ups.

Specialties

Individual Giving Supporter Journeys Middle Donors Legacy Fundraising

Key Achievements

  • Led programmes at ActionAid
  • CEO of Awamu grassroots organisation
  • Expert in CRMs and Gift Aid
  • Values-led strategy specialist
Jenny Crabtree

Jenny Crabtree

Senior Fundraising Leader

20+ years experience

An experienced fundraising leader with over 20 years in the sector, known for transforming public fundraising performance and building collaborative, high-performing teams. She has led multimillion-pound public fundraising income portfolios.

Specialties

Public Fundraising Team Development Strategic Planning Income Generation

Key Achievements

  • Led multimillion-pound income portfolios
  • Supported Comic Relief, GirlGuiding, Scope
  • Navigate Fundraising Ltd founder
  • Bright Spot Fundraising mentor
Lianne Howard-Dace

Lianne Howard-Dace

Impact & Collaboration Specialist

15+ years experience

Helps impact-driven individuals and teams be even more awesome! Whether you're looking to collaborate better, think differently or understand your supporters more, she'll help you build the confidence you need to expand your audience and raise more money.

Specialties

Team Collaboration Supporter Understanding Confidence Building Creative Thinking

Key Achievements

  • Led Christian Aid Week
  • Bespoke learning programme creator
  • Soft and hard skills development
  • Creative and empathetic approach
Pippa Hind-Walsh

Pippa Hind-Walsh

Corporate Partnerships Specialist

12+ years experience

Brings over 12 years of experience in the charity sector, with a focus on corporate fundraising. She specialises in helping charities of all sizes maximise their corporate fundraising potential with a 'dream big' mindset.

Specialties

Corporate Partnerships Relationship Management Strategic Development Pitch Preparation

Key Achievements

  • Secured partnerships with McCain and Sony Music
  • Corporate foundation applications expert
  • Strategic pipeline development
  • Local relationship nurturing specialist

What Our Clients Say

Client Reviews Slider

"I enjoyed every moment of working with Amy. She has always been 100% on top of her brief and responded to each challenge with focus and attention to detail. Amy took on a massive review of all the products in the Prostate Cancer UK fundraising portfolio to ensure we understood what supporters were doing and the life cycle of each product. This helped Amy to reshape the portfolio, and to create business cases for investment in legacy marketing and in the first ever DRTV campaign at the charity."

Nicola
Ex-Director of Fundraising & Engagement • Prostate Cancer UK

"I always found Amy professional, passionate and willing to get stuck in to deliver every project. She was great with stakeholder management, engaging members across teams when working on interdepartmental projects. At Samaritans she helped develop the first 'fundraising' element to our annual awareness campaign, 'Talk to us' generating much needed funds, as well as awareness. She developed Samaritans first OOH, Private Sites and Mobile fundraising campaigns - helping us to diversify our income and target new audiences. I hope to work with her again in the future, as she's a talented fundraiser that honestly cares about the causes she works for and delivers real results."

Chantel
Executive Director • Samaritans

"Our organisation recently worked with Emily to facilitate our first-ever away day focused on leadership and management, and the experience exceeded all our expectations. From the outset, Emily demonstrated a professional and supportive approach, guiding us through a straightforward and well-thought-out process. What stood out most was Emily's ability to guide the conversation as an external facilitator while making everyone feel completely at ease. The day itself was transformative – a genuine landmark moment for our team. Thanks to Emily's expertise, we left the day feeling more connected, more aligned, and ready to move forward as a team."

Phil Maguire OBE
Chief Executive • Prison Radio Association

"Jenny took time to really understand our organisation, she met with a range of stakeholders, reviewed data, and Individual Giving assets enabling her to provide us really detailed analysis of where we were in our current IG journey. Jenny has been instrumental in us truly understanding the impact that IG has on our fundraised income and the opportunities that it presents us to further develop this work. We are really grateful to Jenny for her support and look forward to working with her in the future."

Analiese Doctrove
Director of Fundraising and Marketing • Buttle UK

"Craig's calm, mature and proportionate approach has been valued by me and everyone at Day One. He's been brilliant and had such a timely impact - helping us to treble our fundraising income in just over two years and put us on course for future growth."

Lucy Nickson
CEO • Day One Trauma Support

"BINGO has completely transformed how we approach budgeting and fundraising planning at Amnesty. What used to take weeks of back-and-forth with Excel is now done in a fraction of the time. The intuitive design, powerful analytics, and ability to model different investment scenarios have given our teams across 20 countries the insight and confidence to make better decisions, faster. We've saved hundreds of hours and identified new opportunities that would have been missed in the old system. BINGO doesn't just save time - it helps us raise more money and focus on what matters most: making an impact."

Helen West
Senior Manager • Amnesty International

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