Raise more. Save hours. Delight every supporter.

All your supporter journeys, automations, and communications — connected in one place.

Thread Fundraising helps hardworking teams do better by supporters while saving time, budget, and headspace.

Our approach to gratitude and stewardship was a major factor in helping Day One Trauma Support quadruple income in four years. The techniques and tools we use have also helped double second gifts for a UK sight-loss charity.

You want to create great supporter journeys — but there’s never enough time.

Between managing appeals, events, and stewardship, your days are full before you even start improving the supporter experience.

Emails, spreadsheets, and tools are scattered across platforms that don’t talk to each other. You know that better journeys lead to more loyal supporters — but who has time to build them from scratch?

The all-in-one platform that helps fundraisers do better by supporters - faster.

The Thread Fundraising Platform brings your supporter journeys, emails, texts, WhatsApp, and automations together in one simple dashboard. It’s built for busy fundraisers. We have pre-built journeys, landing pages, easy integrations, and guided setup from our team. We help you raise more, thank faster, and save hours every week.

Multi-channel journeys

Seamlessly connect email, SMS, WhatsApp, and phone.

Smart automations

Connect tools like JustGiving, Fundraise Up, and MuchLoved.

Pre-built templates

Launch welcome and second-gift journeys in minutes.

Simple setup. Real results.

Book your free audit

We’ll review your supporter care processes and journeys and identify quick wins.

See your platform in action

Get a tailored demo that shows how automations and journeys work for your charity.

Launch and grow

Our team helps you get live fast and start seeing results within weeks.

Proven results from charities like yours

Our approach has helped charities across the UK raise more, retain more, and build better supporter relationships:

  • Quadrupled income in 4 years at Day One Trauma Support

  • Increased regular giver retention from 48% → 68%

  • Doubled second gifts for a UK sight-loss charity

Projects we're working on right now

Lead generation for a charity working with refugees and people seeking asylum

We’ve created interactive campaigns with personalised comms that have delivered new donors for under £75 CPA.

SMS and WhatsApp bots for a cancer charity

Answering supporter questions about a current campaign. Achieved excellent open and engagement rates to deepen relationships.

JustGiving integration

Automating thank-yous, recognising milestones (e.g. 50% raised or reaching target), and helping fundraising teams deliver a better supporter experience.

London Marathon Chatbot

Helping events teams automatically answer common queries, freeing them up to deliver stronger stewardship and supporter care.

Major donor onboarding flow

We developed a multi-step journey using automation and WhatsApp to create warmer introductions and higher long-term donor value.

Everything you need to build better supporter experiences.

With Thread, you’re not just getting a platform, you’re gaining a partner.

  • Full access to the Thread Fundraising Platform

  • Pre-built supporter journeys & templates

  • Interactive automation builder - tell what you want and it will build it for you

  • Integrations with JustGiving, Fundraise Up, and more

  • Bespoke landing pages for petitions, surveys and quizzes

  • Guided onboarding and ongoing support

  • Quarterly performance review and optimization

  • 30-day satisfaction guarantee

Everything you need to build better supporter experiences.

Every charity is different, so we tailor your plan to what you actually need. There’s a small one-off setup fee to get everything running perfectly, and then a simple monthly subscription based on how you use the platform. We also offer flexible pay-as-you-go options to keep Thread accessible for charities of every size — and we’ll match or beat the cost of any tools you’re already using.

Frequently asked questions

Is it easy to use?

Yes. If you can send an email, you can use Thread.

Will it work with our CRM?

It integrates seamlessly with most major systems and custom setups - ideally via your API, but we can create dynamic spreadsheets for easy upload if needed.

We’re short on time — can you help us set it up?

Absolutely. We handle setup and training for you. We can also help you build journeys, write compelling copy and set up new campaigns and projects for you.

How quickly will we see results?

Many clients see time savings within weeks and income growth within 3–6 months.

What if we’re a small charity?

Thread is designed to scale — start small and expand as you grow. That's why we offer a low fee, pay-as-you-go option for smaller charities.

You don’t need more tools — you need time to do what matters

Let Thread handle the setup, automations, and integrations so you can focus on the work that makes supporters feel valued.

Book your free demo

Stitching supporter-first fundraising into every campaign. Expert people, proven blueprints, and smart tech to grow income and wow donors.

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