Fresh takes every week. Insights, strategies, and stories from the fundraising frontlines, written by fundraisers, for fundraisers.
Craig LintonHow UK charities use WhatsApp for fundraising: the 24-hour rule, what it costs, consent under PECR, and the five uses that actually earn their place.
Craig LintonA 2026 BCG and Meta study shows where WhatsApp for donor engagement really pays off — and it isn't the ask. How charities can use it across the supporter journey.
Craig LintonA behind-the-scenes look at our Fundraising Convention AI demo, how it was built with no code, and why that matters for charities.
Craig LintonMost charities use SMS and WhatsApp wrong. Here's how to use them to improve supporter journeys, boost event fundraising, and retain more donors — plus a free guide.
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