Improve Your Supporter Experience

Creating supporter journeys that work and experiences that ‘wow’

You’re not imagining it. Designing supporter journeys and compelling supporter experiences is hard.

Different channels. Competing priorities. Limited time.

That’s why we launched the Supporter Experience Collective in 2019. To provide charities with strategic support, practical tools and hands-on help.

Ever since then we’ve helped large and small charities take the guesswork out of journeys with tools and a step-by-step process that’s delivered big wins (think doubling retention in some cases and +40% lifetime value).

We’re now part of Thread Fundraising - meaning we can pool our resources, access the Thread Fundraising platform (that helps you deliver great journeys and experiences) and help even more charities.

How We Work (Fast, Friendly, No Fuss)

Listen & learn

Goals, supporters, systems, and all the stuff keeping you up at night.

Design & test

Map the real journey (not the wishful one), write the copy, set triggers, pilot quickly.

Deliver & scale

Keep what works, fix what jars, automate the boring bits, and roll it out.

Prefer us to work in your stack? Great. Want us to run it on our Thread platform and integrate back? No problem.

How We Can Help?

Supporter Journey Design & Implementation

Make every touchpoint pull its weight. From first “hello” to second gift and beyond. We map, build, and run segmented journeys across email, SMS, WhatsApp, online and offline.

Culture (the soil everything grows in)

Supporter experience thrives when teams feel safe, curious, and growth-minded. We help you set that tone so great ideas don’t die in committee.

Strategy and audits

A practical plan that your team will actually use: priorities, offers, calendar, testing, and simple forecasting. Everyone knows what’s next - and why.

Workshops & Training

Our flagship training course blends online training with real-time discussion with you and your team. We learn and build together using sprints that solve real problems: innovation labs, supporter care tune-ups and journey design clinics

New Fundraising Products & Campaigns

No silver bullets. Just smart insight, quick prototypes, and clear tests. We think big, start small, learn fast - and scale what supporters love.

The Thread Difference (why we win for you)

Supporter-first, always

We design for feelings first, metrics second (and funny enough, the metrics go up).

Craft plus smart tech

We use AI to move faster—not to replace the craft. Humans edit. Humans sense-check.

Agency breadth, freelancer agility

Senior brains, zero faff.

One home if you want it

Strategy, copy, build, and reporting—joined up, end-to-end.

Who are the supporter experience collective?

The collective comprises of Craig Linton, Eleanor Gibson, Emily Petty and Lianne Howard-Dace.

Craig, Emily and Lianne are all part of the Thread team.

Eleanor now runs Tilt who empower purpose led organisations to adapt, innovate and thrive in today’s world.

We continue to collaborate together on projects and are proud to have helped and worked with over 20 charities since launching in 2019 (on top of all our other fab client work!)