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Using AI to Improve the Supporter Experience

May 28, 20263 min read

A huge thank you to everyone who joined our session at the Chartered Institute of Fundraising convention.

I always love convention - making new contacts and connections to catching up and reminiscing with old friends. It’s sad to think that this is the last one in its current guise.

As promised, below you can find some of the free resources and tools we discussed in our session to help you enhance your fundraising journeys and supporter experience.

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Free webinar - Wednesday 10 June - Beginner’s Guide to Building with AI

Want to learn more about how to build workflows and tools like we showed i the session?

We’re going to do a deeper dive deeper into practical applications at a free webinar on June 10th titled "A beginner's guide to building with AI."

I’ll be co-hosting this with Anna Hessenbruch from Magnetic. This session serves as a great introduction and will lead into a hands-on course where we'll actually build some of the automations and tools we demonstrated during the convention.

SMS and WhatsApp Guide

Our guide to using SMS and WhatsApp in supporter journeys is one of our most popular free downloads. This blog post gives an overview and you can download the guide for further reading.

There are lots of SMS and WhatsApp platforms you can use, but we believe Thread Messaging is the best because it is specifically tailored to fundraisers with pre-built supporter journeys and templates that work.

Thread Messaging is part of the overall Thread Supporter Journey and Experience platform for supporter journeys and experience. It enables charities to deliver highly personalised experiences across email, WhatsApp, and SMS. It also has the advanced chatbot tools and the AI functionality we demoed in the session.

Get in touch if you’d like a demo or to learn more.

Responsible AI Policy Guide and Workbook for Charities

You’ll find this free guide here.

We updated this earlier in the year to provide a framework for charities to develop ethical, transparent, and appropriate AI policies. It’s designed to help you navigate the implications of this technology while ensuring your procedures remain donor-centric and responsible.

Supporter Experience Manifesto and Behaviours Toolkit

Supporter experience remains at the heart of what we do. We recently shared our process for developing a supporter experience manifesto, promise, and toolkit at the Fundraising Everywhere Support Experience conference.

If you missed it, you can find more information on our site or watch the session again via Fundraising Everywhere to help kickstart your own SX refresh.

The free toolkit is available to everyone and can be downloaded here.

Thread Fundraising Toolkit

One of the tools we’ve built is this AI-powered platform for charities with apps for individual giving, legacy, supporter journeys and cases for support.

It is completely free for charities with an income under £1 million with enterprise versions available for larger charities.

Give it a go and let us know what you think.

We hope you find some of these resources useful. You can get free updates on our latest news, tool and webinars by signing up to our newsletter.

If you’ve any questions or feedback, then do get in touch.

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