See how AI supports real fundraising campaigns step by step with humans firmly in control and judgement safe!
Practical Uses of AI in Fundraising
Webinar Date and Time: Jan 21, 2026 1:00 PM GMT
Build a fundraising campaign step-by-step using AI (and human judgement)
Let’s make AI useful not theoretical
Most AI webinars tell you what AI can do.
This one shows you how to actually use it.
In this live session, we’ll take a single fundraising campaign and build it from scratch — in real time — showing how AI can support each stage of the process.
Not as a replacement for fundraisers. But as a thinking partner, drafting assistant and accelerator.
No fluff.
No magic prompts.
Just practical, repeatable approaches you can adapt for your own work.
What this webinar is (and isn’t)
This session is:
Practical
Demonstration-led
Grounded in real fundraising workflows
Designed for people who want to do, not just listen
This session is not:
A theory lecture
A product demo
A “press this button and fundraising happens” fantasy
About removing human judgement from the process
Think of it as looking over someone’s shoulder as they build a campaign using AI — and explaining the thinking as they go.
What we’ll build — step by step
Develop campaign ideas
How to use AI to explore angles, themes and propositions — without losing originality or empathy.
Set out a campaign strategy
Turning ideas into a clear strategic outline: audience, objectives, channels and tone — with AI helping structure thinking, not make decisions.
Produce a prototype landing page or website
Rapidly sketching and prototyping a campaign landing page to bring the idea to life and test it early.
Create campaign content
A direct challenge to fundraisers to push CRM vendors, platforms and consultants to tear down closed systems.
The “art of the possible”
Using AI to support the creation of:
advert concepts
images and visuals
video scripts or storyboards
…with clear guardrails around quality, ethics and brand voice.
Write a supporter journey and related copy
Mapping a simple supporter journey and drafting:
emails
landing page copy
stewardship messages
All reviewed, refined and shaped by human judgement.
You’ll see the prompts, the structure, and the decisions — not just polished outputs.
Who this is for
A fundraiser who wants to speed up campaign development without cutting corners
A digital or content lead juggling too many deadlines
A supporter care or stewardship lead looking for better journeys and messaging
A fundraising manager or director wanting to understand what’s realistically possible
Someone curious about AI but tired of vague advice
What you’ll leave with
A clear, end-to-end example of AI used in a real campaign
Practical ideas you can adapt for your own appeals
Prompt structures you can reuse and refine
A better sense of where AI adds value — and where humans must lead
Confidence to experiment without feeling reckless
About this session
This webinar is a taster of a paid course we’re developing on AI for Fundraising.
The full course goes deeper into:
AI essentials for fundraisers
Prompting frameworks (not tricks)
Campaign planning and optimisation
Content generation and refinement
Automation and workflow design
Supporter research and insight
Stewardship and relationship fundraising
Ethics, governance and guardrails
This session is designed to give you a useful preview — whether or not you ever take the full course.
Why now?
Campaign timelines are getting shorter.
Expectations are getting higher.
Teams are under more pressure than ever.
Because “good enough” data is no longer good enough.
AI won’t solve that on its own.
But used well, it can remove friction, accelerate thinking and free fundraisers to focus on what matters most: great ideas, great relationships and great impact.
Stitching supporter-first fundraising into every campaign. Expert people, proven blueprints, and smart tech to grow income and wow donors.
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