AI for Charities: Force for Good or Destructive Menace?

Webinar Date and Time: Wednesday 26 August, 12:30–1:30pm (BST)

Two charity AI experts. One live debate. And a free framework you can use to evaluate when, and when not, to use AI in your charity.

The AI debate charities need to have

Everyone's got an opinion on AI and whether charities should be using it. Most of it is either hype or fear with not much in between. So we're doing something different: a live, head-to-head debate.

Craig argues AI is a genuine force for good in the sector. Anna argues it's got too many major problems i.e. bias, plagiarism and the environment for starters, to trust yet. You watch, you vote, and see where you stand on the debate.

We’ll also share a framework and tool for deciding when, and how, when AI is worth using in your charity, and when it isn't.

Who this is for

Charity comms, fundraising, and ops staff who feel behind on AI

Trustees and CEOs trying to work out if AI is a risk or an opportunity

Anyone curious about the pros and cons of AI

Our organisation

First access to a new weekly show built for exactly this audience

Two fundraisers who learned this the hard way.

Neither of us came from a tech background. We learned by being curious, trying things, and fixing what broke. That is exactly why we can teach it.

Host 1. Craig Linton, Founder of Thread Fundraising.

Craig has spent his career in charity fundraising, training, and technology. He has worked with more than 50 charities and built digital products, fundraising appeals and apps to help fundraising.

Host 2. Anna Hessenbruch, Founder of Magnetic

Anna has 15+ years experience in fundraising and marketing in the UK and Denmark. She holds an MSc in Cognitive and Decision Sciences from UCL and has built AI PersonaBots, AI process optimisations, and a free AI toolkit for fundraisers.

Save your free seat

Can't make it live? Register anyway. We'll send you the recording and the framework either way.

Stitching supporter-first fundraising into every campaign. Expert people, proven blueprints, and smart tech to grow income and wow donors.

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