Delivering Stronger Gratitude and Welcome Journeys via APIs

Webinar Date and Time: Thursday 27 August, 12:30–1:30pm (BST)

Turn the donor data you already collect into faster, more personal thank-yous and welcome journeys, automatically.

APIs aren't as technical as they sound

You might hear the phrase ‘API’ and switch off - don’t!


It might sound like technical jargon, but APIs are your friend that connects data together and allows you to create ‘wow’ moments and better supporter experiences.


In this webinar, we’ll demonstrate how you can use one of our favourite platforms, Fundraise Up, and their API to deliver great gratitude. From the thank you page to the welcome email and journey. Make the most of the data you’re already collecting to surprise and delight supporters.


What we’ll show you applies to any platform with an API. You can apply the learning to build personalised donor impact pages and smarter donor journeys.

With all the evidence showing the speed and quality of your thank you is a key factor in whether someone decides to make a second gift, then this webinar will show you how you can do this automatically (freeing up time for even more ‘wow’ moments and handwritten cards!)

Craig Linton

About the speaker

Former Director of Fundraising. Strategic data consultant. Co-founder of Thread Fundraising and BINGO.

Craig has spent over 25 years in senior fundraising roles, delivering growth, building investment cases, and making high-stakes decisions with imperfect data.

He’s led global data transformation projects, advised some of the world’s largest charities, and experienced first-hand the exhaustion of spreadsheet-driven planning and manual re-forecasting.

This talk comes from the intersection of lived fundraising leadership and what’s now technically possible, grounded in empathy, not hype.

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