Why We’ve Created Thread Fundraising

Craig, our co-founder explains the inspiration and thinking behind the creation of Thread Fundraising.

Ever had someone say, “Oh, I didn’t know you did that!”?

Well, that’s part of what inspired me to create Thread Fundraising.

Increasingly over the last year, people have asked me ‘What exactly do you do, Craig?’ or ‘I didn’t know you also did that, I’d have asked you to help if I’d known…’

So as I mark ten years of being a fundraising consultant, it feels like the right time to bring all the partnerships, businesses, collaborations and projects I work on under one coherent brand.

Over the last decade I’ve worked on an incredible mix of projects and collaborated with some of the smartest fundraisers out there. It’s been a blast!

From the early days of Fundraising Detective, which started as a blog and ended up opening so many opportunities for me. Through co-creating the Supporter Experience Collective, BINGO and Fundraising-Training.com with amazing colleagues, my goal has always been the same: to provide top-notch, practical support to charities that’s grounded in delivering great supporter care and experiences.

As much as we love innovation and shiny new things, our approach is under-pinned by a rock-solid understanding of fundraising fundamentals - being brilliant at the basics is definitely one of our mantras.

And that’s how Thread Fundraising was born. Out of the desire to bring all these incredible collaborations and talent I’ve worked with under one roof.

The Thread Fundraising Difference

Arsene Wenger famously said, “Everyone thinks they have the prettiest wife at home.” just like every fundraising agency claims to be ‘innovative’, ‘ground-breaking’ or ‘different’... so what makes Thread Fundraising worth a second look?

Well, we’re not just here to hand you a strategy - we’re here to roll up our sleeves and help you put it into action. That means turning those great ideas into real, workable activities that boost your supporter care, increase retention, and ultimately raise more funds.

What we’re doing that I don’t see many other agencies doing, is blending the best of strategic planning with hands-on support, top-notch training, and helping charities to use AI and automation to deliver more.

For example, we won’t just design a supporter journey for you. We’ll write the copy, help you implement it within your CRM and tech stack and then train your team on our methodology so you can do it yourself in the future.

In other words, we’re the team you call when you need practical, impactful fundraising support that’s backed by decades of experience. So, whether you’re a big charity or a small one, we’re here to help you grow and thrive.

Want to know more about our services? Get in touch or take a look at our new website.

AI disclaimer: I used Chat-GPT voice mode to interview me about my ideas and vision for Thread Fundraising and then do a first draft of this post, which I then edited into the version you read.